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Non-Traditional / Mass Marketing Sales Techniques
ever wonder why so many lawyers smoke? In the 1960's matchbook covers offered people the opportunity to ... telemarketing will be the marketing tool of the 80's. Direct mall is nothing more than an envelope stuffed ...- Authors: Craig M Baldwin, George C Collins, Jay Jaffe, Leonard N Samson, Paul A Schuster
- Date: Oct 1984
- Competency: External Forces & Industry Knowledge
- Publication Name: Record of the Society of Actuaries
- Topics: Life Insurance